What is Salesforce and How Can It Transform Your Business? – If you’re new to learning about customer relationship management (CRM) software, you might be wondering what Salesforce is and how it can assist your business.
Whether you’re simply reading up on top CRM products or considering implementing Salesforce with your business, this article will break down key questions like: What is Salesforce?, What is it utilized for?, and What are its benefits?
What is Salesforce?
Salesforce is an early CRM platform that allows businesses to interact with their customers via marketing, sales, commerce, service, and IT. Salesforce was once a Software as a Service (SaaS) company, but it has evolved to become a Platform as a Service (PaaS) company, offering strong tools for customization and app development.
With Salesforce, companies not only get to leverage pre-existing CRM solutions but also develop custom apps on the Salesforce Lightning platform (Force.com). Companies can even become partners of Salesforce, reselling their software offerings through the AppExchange marketplace.
To further empower users, Salesforce offers Trailhead—a web-based learning hub with training sessions such as Salesforce Platform Basics—coupled with an active Trailblazer Community for assistance and collaboration.
Who Uses Salesforce?
Salesforce has over 150,000 customers worldwide across the gamut of startups to Fortune 500 enterprises. Some of its biggest name users include:
- Walmart Inc.
- Amazon Web Services
- Toyota
- Canon
- The New York Post
- American Express
- The American Red Cross
- Deloitte
Salesforce’s influence permeates through various industries including healthcare, finance, retail, manufacturing, real estate, and nonprofits. Expansion is also driven through strategic acquisitions of companies such as ClickSoftware, Mulesoft, and Tableau.
How Salesforce Revolutionized CRM
CRM software helps businesses manage interactions with customers and automate sales and marketing processes. Before Salesforce, traditional CRM systems were expensive and had to be installed and hosted on premises.
In 1999, Salesforce transformed the market by launching cloud-based CRM. Instead of using company-hosted servers, it hosted CRM solutions that were accessible via web browsers. This method reduced infrastructure-related costs and allowed businesses to view their data anywhere, making Salesforce a top industry player overnight.
What is Salesforce Used For?
Salesforce’s ecosystem includes various cloud solutions specific to different business requirements, including:
Sales Cloud – Manages sales processes and customer relationships.
Service Cloud – Enhances customer service with AI-driven support.
Marketing Cloud – Simplifies customer engagement and campaign management.
Commerce Cloud – Enhances eCommerce experiences and commerce.
Analytics & AI – Enhances decision-making with data using AI and machine learning.
Despite having such a vast array of products within its umbrella, Salesforce’s original purpose is CRM—helping businesses build and nurture customer relationships.
Why Choose Salesforce
Businesses that use Salesforce see tremendous gains, including a 34% increase in customer satisfaction, a 32% increase in lead conversion, and a 27% rise in sales revenue. Here’s why Salesforce is still the king of the CRM world:
1. Flexibility
Salesforce can be fully tailored so that businesses can mold the platform to meet their individual needs. With ongoing innovation and frequent updating, Salesforce is always at the forefront of CRM technology.
2. Comprehensive Ecosystem
Salesforce offers a complete ecosystem with AI-powered analytics, app development features, and seamless integrations with third-party tools so that businesses can have everything at their fingertips in one location.
3. Scalability
As businesses grow, their CRM needs evolve. Salesforce architecture is designed for scalability such that the platform grows as business and organizational needs expand.
4. Accessibility
With the Salesforce Mobile App, business users can access CRM data on any device, enabling remote working and real-time business management.
5. Popularity & Support
The ease of adoption by Salesforce ensures it is simple to locate tools, integrations, and experts to optimize the implementation. A vast ecosystem of certified professionals makes easy deployment and customization possible.
Previous blog: Best Benefits of Using MuleSoft for Easy Integration
Final Thoughts
Salesforce is more than a CRM—it’s an end-to-end business solution that creates customer relationships, automates operations, and drives revenue growth. From small business to global business, Salesforce can be tailored to meet your needs.
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